YIYUN.
'MATTY'
about.
A designer driven by curiosity, rationality and social responsibility - I am passionate about creating tools and integrating information to empower people.
My journey has taken me through diverse fields, shaping how I approach design today. I am grateful for my current role as a designer and appreciate the effort it took to transition through each stage:
✦ During my research years in the material lab, I’ve gained humility in scientific rigor and trained the tinkering rationale of ‘microstructure and macroscopic properties’ —a reminder that small changes compound into tangible impact.
✦ Working in a change consultancy was a crash course for the importance of alignment, which is essential for driving behavioral change.
✦ At a SaaS company, I immersed myself in the agile way of working - defining problems and most importantly, commit to goals that benefit both users and business success.
✦ What are designers?
“Form follows function” - a design motto.
“Function reforms form, perpetually” - Stewart Brand.
This same dynamism of form and function applies to the definition of a "designer" as the role of design evolves, so does this title in the ever changing world.
I believe the action of ‘designing’ has intrinsic potential to make changes. Visual-thinking, in particular, serves as a powerful tool to bridge knowledge gaps throughout the design process.
If you resonate with anything above or just simply want to have a coffee chat, don’t be a stranger :)